Alicia Alcaide
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About me

My journey into data started from an unlikely place — a Finance degree and a growing obsession with what technology could do with numbers. That pivot shaped everything: how I think, how I solve problems, and how I bridge the gap between raw data and real business impact.

I currently work at IKEA's Global Digital Group and lecture at UNIR, combining hands-on data work with a passion for teaching. Certified by Microsoft, MicroStrategy, and Google — and always chasing the next thing to learn.

I'm passionate about making advanced data concepts accessible and applicable to real-world scenarios. Whether I'm building global data products, leading communities of practice, or teaching the next generation of data professionals, my mission is to leverage data to create impactful solutions and drive innovation.

I also believe tech should be for everyone. So whenever I can, I try to open that door a little wider.

Experience

Senior Data Analyst

Feb 2022 – Present

IKEA · Madrid, Spain

  • Rollout of one of the first global data products across all IKEA markets
  • Lead the Community of Practices for Data Analytics
  • Align across domains on the Use & Adoption of digital data products
  • Strong experience with reporting packages, databases, and programming

BI, Big Data & Analytics Consultant

Nov 2018 – Jan 2022

Minsait by Indra · Madrid, Spain

  • Technical lead for Data Visualisation Tools (Power BI and MicroStrategy)
  • Team lead of up to 8 people
  • Designed internal data architecture (DBs, ETL, Power BI) for Pricing and PMO

Lecturer & Programme Developer

Jun 2020 – Present

Mainfor · Universidad Internacional de La Rioja (UNIR) · Remote

  • Design and delivery of data analytics training programmes for diverse audiences
  • Teaching complex data concepts in a clear and engaging way

Skills

Data & Analytics

PythonSQLRPower BIGoogle Analytics

Platforms & Cloud

Google Cloud PlatformGenerative AI toolsMicroStrategy

Languages

Spanish (Native)English (Professional)French (Basic)

Certifications

Generative AI Leader CertificationGoogle · 2025
Microsoft Certified — Power BI Data Analyst AssociateMicrosoft · 2020
MicroStrategy Certified AnalystMicroStrategy · 2020
Google Data Analytics Professional CertificateGoogle · 2021

Let’s talk

I’m always happy to connect — about data, teaching, or just a good conversation about technology.

Send an email LinkedIn ↗

 
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